New life-saving advice says floating, not swimming, could prevent drowning in cold water

People should '˜fight their instincts' and float rather than try to swim if they fall into water, according to new advice from the RNLI.

Doing as little as possible in the first minute or 90 seconds of immersion helps people regain control of breathing and increases their chances of survival, the charity says.

The new advice states that floating for 60 to 90 seconds would allow cold shock to pass, and advised the public not to attempt to swim as it increased the chance of drowning.

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Cold water shock is caused when a person suddenly finds themselves in water less than 15C, and is considered to be one of the most common causes of death after falling in the sea.